The New NWP Logo

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Design


Students of the NWP's history will recognize the influence of our historic tricolor banners - one of the most iconic symbols of protest in the American women's movement - in our new design. 

But this logo is more than just an homage to our past.

It is a commitment to our future.

Unveiled on Women's Equality Day 2018, our new logo, an equals sign painted with the brush strokes of our traditional protest banners, is a promise: with hope and purpose, equality for women is coming. This logo is a reminder that we are all friends in this fight. Forward together.

Font 


The NWP began marching and picketing in 1913, demanding equality for women in public spaces. And the banners they carried, branded with radical demands for the right to vote, were a key component of their tactic to spread simple, bold messages of equality and action. Think of them as the 1913 equivalent of a tweet.

This is where it gets really interesting. 

The font in our new logo can't be found in Microsoft Word or downloaded from the Internet. This font is ours.

An incredible graphic designer (thanks, Christina!) created the font for us using the same letters that appear in our original 1913-1920 protest banners. And when we say the same letters, we mean the same letters. Christina digitally removed the letters you see in our logo from original photos of NWP members marching, picketing, and protesting with our banners. Cool, right?

Our new font, untouched and unchanged from the original protest banners, connects us to the humanity of our past in the slight variation of each word to the next. These letters were originally used to inspire and engage, to be bold and strong. And that is what we celebrate today with our new logo: our return to boldness, strength, and an unwavering commitment to equality.

Colors


Purple, gold, and white have been the NWP's official colors since 1913, and our new logo pays tribute to that rich and powerful legacy.

While the symbolism of the colors shifted throughout the years, and depended almost entirely on which NWP member you were talking to at the time, today, we proudly carry forward the history of the purple, gold, and white.

But now, it's with our own interpretation. Today, our mission is simple - use history to inspire the fight for full equality for all women.